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This study introduces a new tendency in political communication that starts from the politicians’ use of Twitter and Facebook. Representatives have to realize that they are in an environment where celebrities can attract, maximize, and direct the attention of followers. Politicians will do just the same. The communication techniques used set the focus of analysis on attention-based politics. The most...
Artykuł zawiera analizę wizerunku Donalda Trumpa na polskojęzycznych profilach Twittera z dnia 8 i 9 listopada 2016 r. Cel: Zbadanie, jaki stosunek do zwycięstwa Donalda Trumpa w wyborach prezydenckich w Stanach Zjednoczonych mają polscy użytkownicy Twittera. Metody badań: Metoda analizy zawartości 3372 tweetów oraz metoda hermeneutyczna. Wyniki i wnioski: Debata na Twitterze przyczyniła się do wykreowania...
On the Internet, as the greatest global information platform today, an unceasingly important element is revealed and deployed: the social network. With the generation of these web portals, a huge and deep change in social relations and communication models of the contemporary generation is undergoing. A reality no different in the atmosphere of political, activism and speech communication from the...
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