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Taiwan depends heavily on its tourist trade. The purpose of this study is to use the online platform of blogs to investigate whether emotional contagion, blog attraction and customer perceived value would affect the consumer's intent. The number of valid questionnaire samples is 312, and PLS is used to conduct linear structural equation model analysis. Research results show that blog attraction and...
This paper studies the problem of user modeling in online forums from a personality viewpoint. A novel hierarchical user profiling mechanism is proposed, which utilizes the user-generated content, the reply relations among users and the topics of the discussions. The hierarchical model represent the users' interests across different topics. The obtained user profiles are applied to three forum-related...
An enormous volume of security-relevant information is present on the Web, for instance in the content produced each day by millions of bloggers worldwide, but discovering and making sense of these data is very challenging. This paper considers the problem of exploring and analyzing the Web to realize three fundamental objectives: 1.) security-relevant information is covery, 2.) target situational...
The advent of Web 2.0 and social media content has stirred much excitement and created abundant opportunities for understanding the opinions of the general public and consumers toward social events, political movements, company strategies, marketing campaigns, and product preferences. Many new and exciting social, geopolitical, and business-related research questions can be answered by analyzing the...
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