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Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 62 popular industries,...
Traditionally, enterprise application integration (EAI) processes structured data. Recent trends such as social and multimedia computing led to an increase in unstructured multimedia data like images and video streams that have to be processed by EAI. This poses challenges to EAI with respect to variety, velocity, and volume of the processed data. Furthermore, multimedia data has more semantic qualities...
Digitalization and Industry 4.0 create new opportunities and challenges in production and logistics. This also applies to methods for process modelling and analysis. The following paper discusses the possibilities, chances and limitations of the value stream method in this context. For this purpose, requirements regarding process modelling and analysis in digitalization and Industry 4.0 have been...
This article provides a general conceptual description of the stages of activity and society digital transformation. The description is supported by the examples from media and retail.
The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and public's perception about news by analyzing the frequency and connectivity of news with framing and...
Despite the increasing consumption and popularity of audio-visual materials and non-textual information, recommendation-based information retrieval research regarding these materials remains limited. To provide robust recommendation services to users, it is critical to understand how users describe their needs when they seek audio- visual materials. We conducted a content analysis of 396 recommendation...
In media production companies, exchanging large media files is daily business. Due to the predictable nature of network transfers in the media production industry, timeslot-based advance bandwidth reservation results in higher bandwidth utilization and improved network performance. Timeslot-based advance reservation can be based on flexible or fixed timeslot sizes. As the flexible approach is highly...
With the development of globalization intensified, China's social and economic level continues to improve, cultural exchanges are also showing more and more prosperous scene. In this context, China's digital media industry is also the rapid development, especially in recent years, mobile phone technology constantly updated, the emergence of new media, have greatly promoted the mobile media industry...
Illustrations in the field of modern design is the most expressive visual presentation, and can be expressed more vivid and more like to live in the minds of viewers, in the use of media types are gradually diversified, and the type of advertising and so on; In today's society with the development of Internet technology, community sites is indispensable communication platform, many illustrators and...
Digital media is a talent-shortage major under current development stage and has been included into the badly-needed talents list. Colleges and universities of various regions have been actively establishing and improving the major and clearing that practical talent cultivating is the key to the development of digital media major during innovation process. This paper studies the innovative development...
In the age of the Internet, how to integrate virtual online behavior and real-world offline activity is a key issue in enterprise operations management, and Online-to-Offline (O2O) strategy is a hotly debated method to solve relevant problems. Taking advertisement industry for a case study, issues concerning management information systems (MIS) based on Online-to-Offline strategy are studied and analyzed,...
The innovation and start-up investment community want to fund SMART (specific, measurable, achievable, relevant, timebounded) research and education leading to sustainable global impact. The research community can tap into $100B plus in venture funding or use research to join more than 160 Unicorns (startups valued at $1B plus) worth over half a trillion dollars.
implementing leaderboard is one of the most popular gamification strategies which allows triggering various types of engagement and potentially links to different performances in skill acquisition and knowledge transfer. Although leaderboards are currently implemented in various domains and many kinds of leaderboards are currently employed, previous studies reported that not all participants engaged...
With continuous declines in circulation and advertisement volume, China's newspapers have been trying hard in service and organization innovations. We explored major journals and reports on media innovations, identified five main directions of service innovations for China's newspapers and discussed about them one by one.
A novel networking model called the Internet of Perishable Logistics (IoPL) attempts to exploit the synergies between the cyber Internet carrying time-sensitive information packets and distribution logistics for perishable commodities such as fresh food. The article discusses the research challenges and opportunities brought about by the perishable commodity distribution logistics field and potential...
Utilization of Digital Signage (DS) in the tourism sector should be used as medium to provide information of interest for tourists. In Indonesia, many places of supporting tourism such as shops, restaurants and entertainment using DS as medium of information and communication to their customers. Usually DS using multimedia content such as video, images and text displayed on the screens are repeatedly...
Animation products always attract attention. The business often pays more attention on animation production. There is a bigger issue they have to face, how to make animation products more attractive. The traditional warm-up pattern of animation marketing can't satisfy the demands of present society. Based on consumer psychology of different ages consumers this paper analysis the problem, "positioning...
Taiwan's advertising industry, just like other cultural creative industries, has hit a bottleneck during its growth. This is a common phenomenon encountered by emerging industries during their development stage. Hence, there is a need for public policy and funding from the public sectors to support and nurture them. However, as the output value of an industry is usually declared by the business operators...
Leveraging customer data in scale and often in real time has led to a new field called programmatic commerce — the use of data, automation and analytics to improve customer experiences and company performances. In particular in advertising and marketing, programmatic applications have become very popular because they allow personalization/ micro-targeting as well as easier media planning due to the...
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