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Electricity has been considered as a heterogeneous product even in today's electricity marketplace. However, end-customers have different needs and preferences, such that choosing the level of availability that they are willing to pay for becomes a key issue. This paper elaborates the concept by differentiating electricity in multiple availability types and multiple types of classes.
We'll to find out the real reason of its success through the analysis of world-famous brands L'Oreal Paris. Through the unique strategy, sword pointing extraordinary position, with the particular approach, use science and technology to build high-end products, of L'Oreal Paris to study its product and its design positioning. Meanwhile the principle of “people-oriented” is always insisted on during...
There have been many changes in internal trade during last ten years. Businessmen make use of not only well known instruments as it is obvious in the environment of strong competition. They try to diversify business activities to sales programmes in order to meet the customer's needs regarding the quality, ethics and information transfer. Customers got used to a convenient offer of consumer goods...
Assortment optimization is not just selecting the best products according to the sales performance under a certain category, but also an execution method to apply retailers commercial strategy into market considering all strategies which retailer want to play. Regarding millions of data saved in databases and explosive growth of data leads to a situation in which it is increasingly difficult for retailers...
Theoretic conditionings of development the sale of regional products have been presented in this article. The chances of development of those strategies in the Wielkopolska food articles market, considering the demand conditions, have also been discussed.
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