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This chapter describes the client telly of Chinese luxury market. The Chinese luxury market today is still male dominated, with business gifts continuing to make a substantial contribution. The study shows that 48% of the affluent travel abroad every year and 30% travel more than three times per year. Chinese consumers take advantage of their trips abroad to buy luxury products, particularly in duty‐free...
This chapter is a case study on the analysis of impact of Rolex group on Chinese economic development, and of different issues that this group raises or faces. Recognizing the huge potential offered by the China market, Rolex keeps investing in this region. However, it is among the most commonly counterfeited brands and is often sold illegally on the street and on the internet. The number‐one issue...
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