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Um sich vom Wettbewerb zu differenzieren, setzen Marketingmanager unterschiedliche Kundenbindungsinstrumente ein. Gerade im Rahmen von Loyalitätsprogrammen bieten sich für Handels- und Serviceunternehmen heute vielfältige Möglichkeiten zur individuellen Kundenansprache. Die damit einhergehenden Investitionen sind allerdings nicht immer von Erfolg gekrönt, wie der Literaturüberblick zeigt. Dies liegt...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.