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With the development of modern science and IT, the internet has brought a lot of new opportunities for travel agencies, the internet marketing of China's travel agencies has begun and is developing rapidly, it has already become one of the main marketing methods of China's travel agencies. However, comparing with the developed countries, the internet marketing of China's travel agencies generally...
According to the report of the world Travel & Tourism Council in 2007, half of the American travelers make their accommodations reservations through the internet. Therefore, the rankings in the search engine results become more important. In order to understand the feasibility of applying the techniques of search engine optimization (SEO) to tourism industry as well as its influences and marketing...
This paper evaluated the e-commerce function of 31 provinces' official tourism websites in mainland China from the perspective of Internet marketing. The assessment was conducted mainly from the following five aspects: marketing strategy, information serving, transaction processing, technology supporting and website operating. The results indicate that most official tourism Web sites are at the preliminary...
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