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As information technology has evolved, digital media has become increasingly fragmented and has started to proliferate multiple information channels. In order to optimize on the various digital channels that are available, organizations are increasingly recognizing the importance of gaining solid insights into consumer behavior and preferences that can be translated into marketing strategies. Specifically,...
This paper propose a novel software tool for recording intelligent web interactions to analyze what happened, when and how in the virtual world. The tool counts the presence of a person on the Internet and examines the activities he/she conducts online. These recorded interactions can help understand userspsila behavior based on their age, gender, demographics and experience. Paper findings, from...
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