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The aim of the article is to assess the changes in the insurance awareness of entities in the field of weather risks. Studies that were carried out recently indicate that from the point of view of the client, the attractive price combined with the comprehensive service plays an important role. The interviewees emphasized that the inclusion of new threats and matching the offer with the needs of the...
Insurance is an area that affects all areas of economics - businesses and citizens, too. The aim of this paper is to analyze the processes of customer requirements processing through GAP model in insurance. This model reveals the single critical points where gaps can arise among the requirements of customers and their understanding from the view of management in the process of creation and providing...
The insurance services market is highly competitive. Insurance companies are fighting for customers by adapting a broad range of services for individual segments and offering favourable conditions to contract. For insurance companies important is the knowledge of not only marketing practices but also of the factors, preferences, and motives of customers when choosing an insurance. Many factors determine...
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