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The author discusses his journey from growing up in the north of Italy to his current role as the first‐ever Chief Design Officer of PepsiCo, the food and beverage multinational corporation. He describes what he calls his mission of human‐centered innovation. What is required, he notes, is people whom he dubs “the unicorns.” He writes that “at PepsiCo, we have an organization of more than 300 design...
To succeed in today's disruptive world, organizations and leaders must constantly reevaluate their strategies and innovate. One source of innovation that receives growing attention and investment is design. The rising presence of design in the business environment creates interesting leadership challenges and opportunities. To overcome these challenges and seize the opportunities, it is important...
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