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Bullwhip Effect is a phenomenon that demand variety adds upstream supply chain. In supply chain management how to reduce the Bullwhip Effect is a research focus. In this paper, the Beer Game is taken as an example to simulate the supply chain management from the viewpoint of system based on evolutionary theory. Research results shows that using GA supply chain management outperform the traditional...
The study of B2B electronic marketplaces research mainly focused on the electronic market operation and coordination or only from the aspect of retailers, few studied the optimal strategy of suppliers and retailers simultaneously in B2B electronic marketplaces. Under the hypothesis that retailers and suppliers belong to risk aversion type, this paper discussed the optimal strategies of suppliers and...
In the abundant information and knowledge era, technological innovation gives core competition power among enterprises. Knowledge spillover has changed the cluster's knowledge environment for technology innovation, and also the profit distribution of cluster's enterprises, which affects the innovation initiative and decision of enterprises. Using evolutionary game theory model to analyze the industrial...
As China's ever-increasing e-commerce transactions, the integrity of e-commerce transactions has become an increasingly prominent problem. Integrity in China has become the main bottleneck in the healthy development of e-commerce. As we all know, E-commerce is a commercial activity. It can not do without the support of reputation. Under complete information static game, there are some methods for...
As a typical business model of logistics finance, FTW is an important financing channel for SMEs. This paper first described the functions of FTW, then on the basis of these descriptions, we made an game analysis on the financing model of SMEs based on FTW. We argued the actions of each participant in game analysis and obtained the equilibrium strategies which benefit to all participants in the FTW...
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