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While safety interventions are applied on different stages of the beef chain, consumer acceptance remains largely uninvestigated and undiscussed though often taken for granted. In this study, European consumer acceptance of beef safety-enhancing interventions was investigated at three key stages of the beef chain: primary production (adjusting cattle feed), slaughtering (decontaminating cattle hides)...
European beef consumption has been gradually declining during the past decades, while consumers’ concerns about beef safety have increased. This paper explores consumer perceptions of and interest in beef safety and beef safety information, and their role in beef safety assessment and the beef consumption decision making process. Eight focus group discussions were performed with a total of 65 beef...
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