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In the context of globalization and the hard competition it results in, companies do their at most in order to stay competitive, maintain and increase their market parts. Innovation is proven to be the best and surest strategy to carry out these objectives. TRIZ, theory of solving inventive problems, is a powerful creative tool for systematically generating innovative ideas and efficient solutions...
This article aimed to identify those issues that were present in global technological innovation projects carried out by Brazilian multinational companies and which performance criterions these undertakings have met. Besides that, we also sought to understand how strategic issues influenced project performance in multinational companies. We have investigated 36 global technological innovation projects...
The importance of developing Guanxi in order to conduct business in China (and elsewhere in Asia) has been well documented. While the western concepts of networking and building strategic alliances often depend heavily on specific legal contracts, Guanxi in China depends more on face and reciprocity. This research query whether a system of Guanxi networks have application on the considerabe globalization...
Globalization and the advance of technologies (particularly Internet) have changed and will continue to change things like behaviors of customers as well as the competition strategies of companies. The competition by classical strategies (i.e., low cost, high quality, etc) has become impossible. The customers still ask for high-quality and low-cost products/services; however, their needs are now rapidly...
Globalisation of competition and the accelerating rate of technology change set difficult challenges for advanced technology-based industries in the new millennium. Companies in these industries must now continually reduce costs and develop better products and services in order to sustain a competitive advantage in an endlessly changing business environment. High research and development (R&D)...
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