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With the competition environment of economic globalization and market internationalization, this paper systematically analyzes some important points of brand and competitiveness, attempts to generalize the main sources of cigarette brand competitiveness from both intrinsic and extrinsic aspects. At the initial phase of brand development, cigarette brand image and impression are of great importance,...
Choosing a target firm in M&A is always challenging, since it greatly affects post-acquiring performance. This paper analyzes three overseas M & A cases presented firms positioned in upstream, midstream and downstream sections of global value chain, the result showed each company have different focus while selecting target firms: technology-based enterprises which positioned in upstream of...
Country image, dimensioned by innovation, workmanship, design and prestige has become one of the competitive sources when products are sold in global markets. The paper examines the relationship between country image building and industrial upgrading, and explores ways to establish country image through apparel industrial upgrading efforts such as process upgrading, product upgrading, functional upgrading...
Due to increasing demands for products variants with reduced developmental time, forced manufacturing firms to consider effective and organized product development approach. In order to fulfill such requirements, firms are increasingly moving towards platform-based product development approach with a view to reduce complexity and better leverage investments in product design, manufacturing and marketing...
In the era of economic globalization, it is no longer a matter of whether or not to participate in global economies, but how to do so in a manner that provides sustainable development for the key actors within global value chain (GVC). By identifying the contexts and essence of GVC, this paper proposes a set of governance mechanism, which differs from both the invisible hand as market price mechanism...
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