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With the competition environment of economic globalization and market internationalization, this paper systematically analyzes some important points of brand and competitiveness, attempts to generalize the main sources of cigarette brand competitiveness from both intrinsic and extrinsic aspects. At the initial phase of brand development, cigarette brand image and impression are of great importance,...
Globalization and the advance of technologies (particularly Internet) have changed and will continue to change things like behaviors of customers as well as the competition strategies of companies. The competition by classical strategies (i.e., low cost, high quality, etc) has become impossible. The customers still ask for high-quality and low-cost products/services; however, their needs are now rapidly...
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