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Due to increasing demands for products variants with reduced developmental time, forced manufacturing firms to consider effective and organized product development approach. In order to fulfill such requirements, firms are increasingly moving towards platform-based product development approach with a view to reduce complexity and better leverage investments in product design, manufacturing and marketing...
Globalization and the advance of technologies (particularly Internet) have changed and will continue to change things like behaviors of customers as well as the competition strategies of companies. The competition by classical strategies (i.e., low cost, high quality, etc) has become impossible. The customers still ask for high-quality and low-cost products/services; however, their needs are now rapidly...
Globalisation of competition and the accelerating rate of technology change set difficult challenges for advanced technology-based industries in the new millennium. Companies in these industries must now continually reduce costs and develop better products and services in order to sustain a competitive advantage in an endlessly changing business environment. High research and development (R&D)...
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