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In the process of economic globalization, the increasingly complex business environment makes the enterprise survival and development at the same time facing the opportunities and challenges. Through the use of ecological theory, the problem of enterprise ecological niche is analyzed in the paper, and then appropriate ecological countermeasures are proposed, that is enterprises should find their own...
Market-Oriented theory is the cornerstone and central concept of the modern marketing. Much research on market orientation has focused on developing measures of a firm's orientation and identifying antecedents and consequences of a market orientation. However, research on how organizations become more market oriented is surprisingly limited, especially in China. Based on literature review, we conducted...
This article aimed to identify those issues that were present in global technological innovation projects carried out by Brazilian multinational companies and which performance criterions these undertakings have met. Besides that, we also sought to understand how strategic issues influenced project performance in multinational companies. We have investigated 36 global technological innovation projects...
The importance of developing Guanxi in order to conduct business in China (and elsewhere in Asia) has been well documented. While the western concepts of networking and building strategic alliances often depend heavily on specific legal contracts, Guanxi in China depends more on face and reciprocity. This research query whether a system of Guanxi networks have application on the considerabe globalization...
In the era of economic globalization, it is no longer a matter of whether or not to participate in global economies, but how to do so in a manner that provides sustainable development for the key actors within global value chain (GVC). By identifying the contexts and essence of GVC, this paper proposes a set of governance mechanism, which differs from both the invisible hand as market price mechanism...
The market concentration is an important factor that influences the enterprise's behavior and market performance. The change of the market concentration reflects the changes of the market structure and competition states directly. With a new trend of the economic globalization, the logistics industry competition pattern in China faces adjustment greatly, and the study of the logistics industrial concentration...
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