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Country image, dimensioned by innovation, workmanship, design and prestige has become one of the competitive sources when products are sold in global markets. The paper examines the relationship between country image building and industrial upgrading, and explores ways to establish country image through apparel industrial upgrading efforts such as process upgrading, product upgrading, functional upgrading...
Due to increasing demands for products variants with reduced developmental time, forced manufacturing firms to consider effective and organized product development approach. In order to fulfill such requirements, firms are increasingly moving towards platform-based product development approach with a view to reduce complexity and better leverage investments in product design, manufacturing and marketing...
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