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Along with the new rapid economic development which is characterized by web-based, knowledge management and globalization, e-commerce enterprises have become the main model of enterprise development. High-quality brand value is the central part of the brand management elements and decisive force in the survival and development of e-commerce enterprises. The e-commerce companies brand value assessment...
Following the tendency of economy globalization and the internationalization of market, bidding and bid is becoming the major transaction method in e-procurement market. In the multi-item procurement, the single attribute of price was the only considered evaluation standard in winner determination model of combinatorial auctions in most literatures, but it could not solve the problem of multi-attribute...
Internet is creating a borderless world. The Internet economy is a global economy. It requires co-ordination between countries to take advantage of the large opportunities on a global scale. Developing countries like India are increasingly challenging the traditionally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising...
Some quandaries in marketing and proffering after-sale services to the customers in the global marts have brought about oodles of predicaments for the Iranian hand-woven carpet industry practitioners. Although Iranian carpet is an original product, we have witnessed a downfall in the Iranian hand-woven carpet industrial manufacturing and export during the past years. Hence our status is beneath those...
The integration of ad hoc electronic product catalogues (EPCs) is an important issue in constructing dynamic global electronic markets. A particular issue in this integration process is that millions of ad hoc EPCs are autonomously distributed around the world on Internet and fully behave in their own ways. This leads to the unknown sources of their schemas and semantics and cannot adopt traditional...
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