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The paper makes analysis of the optimal currency composition of international reserves based on Markowitz mean-variance model using Monte Carlo simulation for solution. We calculate US dollar and Euro as the two major reserve currencies for 2007 through 2009, which is also the financial crisis stage. The model suggests to decrease US dollar in late 2007 and to increase US dollar in mid 2008. Our findings...
With the effect of financial crisis and economic globalization in recent years, entrepreneurs and scholars begin to focus on keeping competitive advantages through strategic change. As on of the most important driving force of strategic change, strategic momentum guides and identifies the direction of strategic change of enterprises. And strategic change in stable environment also helps enterprises...
Taking the advertising laboratory trial findings made by Hill and Mackerel as the theoretical support, the relationship between advertising expenditure and product sales before and after the financial crisis in Chinese enterprises is analyzed empirically by utilizing Grey System on the basis of the specific data got from questionnaire survey. The hypothesis is verified after constructing the model...
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