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Social media is very important factor in analyzing modern society as a whole, their values, norms, and behaviors, as being a part of our everyday life. This study is oriented towards analyzing social media in order to allow users to create their own preferences to follow (analyze) a specific social media source. The web application has been developed to allow a user to follow specific Facebook accounts...
With the increasing popularity of social media tools such as Twitter and Facebook, focus on the enterprise social media platform within a company's setting should be given more attention. Previous research has highlighted that enterprise social media platforms not just allow the employees to share their thought and idea freely on the correct platform but, also can help in developing a better teamwork...
This research aims to analyse factors that influence behaviours of users in sharing of information on GO-JEK, an online mobile transportation company, in its social media such as Facebook or Twitter. These influencing factors are analysed based on the perspective of attachment theory and cognitive evaluation theory. Data were analysed using the Structural Equation Modelling (SEM). The result of this...
In this paper we tackle the issue of sentiment analysis of social network posts in a not well targeted language — Slovak. There is a significant lack of research in this area for minor languages, as they often introduce additional language-specific issues for text processing. In case of Slovak, common issues are high flection, complex morphology and syntax. User-generated content of social networks...
Silicon Valley's biggest inf luencers want to get inside your head. Over the past year, four leading figures have announced plans to make gadgets that will either nestle into the fleshy folds of your brain or sit atop your head to read your thoughts from the outside.
Social media continues to gain enormous popularity. Therefore, it is not surprising that this attracts the interest of researchers to study this cyber-social phenomenon. Previous contributions focused hugely on Online Social Networks (ONS), but this paper uses the ‘Uses & Gratifications’ Theory to explain the member behaviour in the field of Professional Networking Sites (PNS) by considering the...
Social media introduces substantial and pervasive changes to communication between organizations and individuals. This can now significantly impact a company’s reputation, sales, and even survival. But social media and its chances and risks are discussed in most of the existing studies as pure 1:1 relationship. The behavioural recommendations given for companies are mostly stated as universally valid...
Equity crowdfunding provides a novel way for ventures in the seed or growth stage to raise capital funds. Different from previous research, this paper focuses on signaling factors in overfunding, using data of Crowdcube, a famous equity crowdfunding platform in UK. We find that perceived risk level and investor communication are closely connected with overfunding. The finishing percentage is positively...
Social networking websites are increasingly used as tools to communicate between people, whether these consumers or companies. Facebook is one of the most users platforms in the world and is also highly valued as a communication tool by companies. In this field, the present research establishes several factors of interest to contemplate in the creation of a communication strategy in Facebook, focusing...
This study aims to contribute to a better understanding about the specificities of different crowdfunding areas in attracting the supporters' attention. Using data from the largest Portuguese platform, PPL, the study compares the determinants of success of the crowdfunding campaigns in two different areas: Music and Sports. The conceptual model is based on a multiple regression specified in a multiplicative...
The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses...
Nowadays, social networks are, in a technological level, one of the most important forms of communication, and are one of the most modern formats of connection between companies and their employees, as well, as a more active form of the companies to reach their customers. The online social network Facebook brings together approximately one billion users worldwide, according to the organization itself,...
Popularity in social media is an important objective for professional users (e.g. companies, celebrities, and public figures, etc). A simple yet prominent metric utilized to measure the popularity of a user is the number of fans or followers she succeed to attract to her page. Popularity is influenced by several factors which identifying them is an interesting research topic. This paper aims to understand...
Today, technology is enabling change in most of our lives. Also, crucial for most of these changes, are software startups whose contributions have led to the creation of a global market, jobs, and some help in fighting the "brain drain" pertaining in most developing countries. However, there is not enough academic literature to guide practitioners on how to leverage the collaborative potentials...
The increasing role of social media has pushed the scientific community to invest in them and take advantage of their information. Furthermore, the diffusion of social media has a very significant impact on several areas, such as marketing (customer's opinion analysis), terrorism, politics, etc. They affect a very wide audience, such as students, teenagers and companies. In fact, Facebook, Twitter...
This work considers the issue that (national) internet service providers (ISPs) need to be capable to deliver increasingly more demanding services with higher quality standards. For this purpose, a general framework for enhancing QoE through better configuration of QoS parameters and end users' feedback measurement has been proposed. The proposed framework includes two main parts: the QoS part and...
Continuous delivery and rapid releases have led to innovative techniques for integrating new features and bug fixes into a new release faster. To reduce the probability of integration conflicts, major software companies, including Google, Facebook and Netflix, use feature toggles to incrementally integrate and test new features instead of integrating the feature only when it’s ready. Even after release,...
Nimesh Patel, aggrieved user of Facebook and Illinois resident, isn’t naive: He well understands that the social networking company collects information about him. But Facebook went too far for his liking when it collected certain intimate details about his physiognomy, such as how many millimeters of skin lie between his eyebrows, how far the corners of his mouth extend across his cheeks, and dozens...
This paper tests whether accurate sales forecasts for Nike are possible from Facebook data and how events related to Nike affect the activity on Nike's Facebook pages. The paper draws from the AIDA sales framework (Awareness, Interest, Desire, and Action) from the domain of marketing and employs the method of social set analysis from the domain of computational social science to model sales from Big...
This paper examines the changes in consumer behaviour and opinions due to the transition from a public to a commercial broadcaster in the context of broadcasting international media events. By analyzing TV viewer ratings, Facebook activity and its sentiment, we aim to provide answers to how the transition from airing Winter Olympic Games on NRK to TV2 in Norway affected consumer behaviour and opinion...
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