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The data mining is widely used in various industries with its powerful data processing and information mining capabilities. The CRM system has been used popularly, especially in the communications industry. The important component of the CRM system is how to segment customers, which is one of the bases to do the other decisions. An efficient and simple method of the mobile VIP customer segmentation...
Customer segmentation is the basic issue for an effective CRM, and the methods and indicators of segmentation will impact on the results of applications. Many literatures have researched the application of data mining technology in customer segmentation, and achieved sound effectives. But most of them only segment customer by single data mining technology from a special view, rather than from systematical...
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