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People's pursuit of benefits is the performance of demands in did. The current value theory was built on the basis of demand. In the context of economic restructuring, the concept of demands has gradually been replaced by value. This paper make a deep analysis of value theory, put forward the theory of product benefit value, based on this, developed the theoretical framework of the marketing opportunity...
Customer segmentation is the basic issue for an effective CRM, and the methods and indicators of segmentation will impact on the results of applications. Many literatures have researched the application of data mining technology in customer segmentation, and achieved sound effectives. But most of them only segment customer by single data mining technology from a special view, rather than from systematical...
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