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This study examines the antecedents and consequences of consumers' comparative value assessments across the relationship life cycle. The study positions service quality and the attractiveness of alternatives as value antecedents, and finds that while service quality is more strongly related to value in the exploration, expansion, and commitment life cycle phases, the two variables are of equal importance...
This research uses a multi-dimensional customer value to examine the post-adoption behavioral intention of online knowledge groups. Empirical results indicate that satisfaction is a crucial variable in predicting as well as explaining continuous adoption intention and positive word-of-mouth Multi-dimensional customer value, through emotional value, directly influences satisfaction. Furthermore, from...
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