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Customer Classification has important role in Customer Relationship Management (CRM) and has been applied in many industries, such as retail and manufacturing. However, there is no single model purposely created only for telecommunication wholesale segment, especially IP Transit. This research develops a model for customer classification with consideration of all aspects of customer - company relationship...
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model. The results show that customer value exerts significant effect on...
With the development of tourism and the steady increase of business activities, it is been one focus among the academies and businesses to boost the development of economy hotel. Based on customer value theory with economy hotels as the study object and focusing on value innovation, this thesis suggests certain paths for the realization of value innovation in economy hotels though increasing the function...
With the development of the Internet and the application of e-commerce, more and more consumers begin to consume online. In this paper, based on the theory of customer loyalty and combined with online shopping industry background and consumer decision-making factors on online shopping, we will do some research on customer loyalty in online shopping. In terms of customer value, customer satisfaction,...
Based on customer value, a competitiveness structural equation model of textile & fashion MICE (meeting, incentive, convention and exhibition) and the main dimensional research hypotheses were developed. After data processing of questionnaires by LISREL 8.7 and the tool of SEM (structural equation modeling) technology, the three dimensions of function value and the five dimensions of customer...
The former research on customer retention and customer acquisition shows that, remaining a customer is more valuable than gaining a new one. So the driving factors of customer retention should be confirmed so as to explore the policy and means to prevent customer defection. The influence of customer satisfaction, customer value, switching cost and relationship trust on customer retention has been...
In the B-to-B sector, the number of customers is relatively small, but a single customer relationship maintenance costs are very high. So discovering the actual value of every customer has great significance to enhance the firmpsilas customer relationship management and reduce the customer maintenance costs. Some traditional evaluation models such as customer life-time value (CLV) models can determine...
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