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As customers and their needs provide all the benefits of the firms, market managers should not think of itself as producing goods or services but think of itself as buying customers. In order to make use of the basic financial concepts in commercial banks' enterprise customer portfolio management, this article contrasts the differences between customer assets and financial assets, and identifies the...
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model. The results show that customer value exerts significant effect on...
Creation and sustenance of long-term relationships with their customers is a key success factor in make-to-order manufacturing firms. In order to achieve both maximum cumulative profit and long-term profitable customer relationships, we integrate customer value into order acceptance decision. Then we use linear programming to model the order acceptance problem, and solve it with reinforcement learning...
E-learning systems are an essential electronic application in universities and many other training organizations. The users of e-learning expect to receive educational services with high quality and value. The role of service delivery quality in enhancing customer value is investigated in this study. Structural equation modeling was used to analyze the responses from a survey of 720 university students...
Based on the two methods of measuring and managing the customer value(George Evans, 2002) the paper selects 13343 user's transaction data in a region of a Chinese operators in October 2010 as research samples, measures customer perceptive value by the customer value rate in use, provides powerful support tools for researching and designing mobile product; Using the cumulative frequency distribution...
The research about the formation mechanism of customer value is a hot issue in the marketing management. We use means-end theory and combine with the self-concept to research the formation mechanism of customer value. The empirical research is aiming at the 80's in China which is a particular consumer groups of mobile phones. The 80's consumers' self-concepts include four dimensions: family self,...
In recent years, as the concept of customer value has attracted raising attention among marketing researchers and practitioners, more enterprises start to take customer value strategies in order to increase profits and ensure sustainable development. Basically, the variety of customer value has been brought by the differences between customer expected value (CEV) and customer perceived value (CPV)...
People's pursuit of benefits is the performance of demands in did. The current value theory was built on the basis of demand. In the context of economic restructuring, the concept of demands has gradually been replaced by value. This paper make a deep analysis of value theory, put forward the theory of product benefit value, based on this, developed the theoretical framework of the marketing opportunity...
With the development of the Internet and the application of e-commerce, more and more consumers begin to consume online. In this paper, based on the theory of customer loyalty and combined with online shopping industry background and consumer decision-making factors on online shopping, we will do some research on customer loyalty in online shopping. In terms of customer value, customer satisfaction,...
The forming mechanism of customer equity is the foundation of study on customer equity driver and promotion. Through studying the previous research, this issue discusses customer equity formation from relationship among customer-centered marketing theories, and then analyzes the relationship between customer loyalty and customer equity, the relationship among customer satisfaction, relationship marketing,...
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