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Survival analysis estimates how long until a particular event happens. This chapter introduces the important concepts and their application to customer data using SQL and Excel. It starts with a bit of history to put the topics in a good context for understanding time‐to‐event analysis. The chapter explores and explains various calculations used in survival analysis, with particular emphasis on using...
Referencing the idea of collaboration and share of Grid, aiming at limitations that customer orientation is rough and marketing has no relevance in traditional marketing model, this paper put forward the concept of Marketing Grid. Based on the analysis of Marketing Grid intension deeply analyze the basis of meshing, summarized four division methods of Marketing Grid, and discussed the measures that...
The data mining is widely used in various industries with its powerful data processing and information mining capabilities. The CRM system has been used popularly, especially in the communications industry. The important component of the CRM system is how to segment customers, which is one of the bases to do the other decisions. An efficient and simple method of the mobile VIP customer segmentation...
Wireless communication and Internet services are converging to provide an unprecedented level of convenience for online shopping. Based on the review of value theory, especially on the newly research on the perceived value, the authors develop a framework that incorporates ten kinds of roles and three layers, as well as value chain. Because of the pervasiveness of perception criticality as an important...
From the angle of customer value and customer behavior, this paper utilizes data mining methods to segment the clients in security industry. Clustering algorithm is a kind of customer segmentation methods commonly used in data mining. In this article, a two-stage integration of K-means clustering algorithm and SOM network is applied to segment customers and finally forms groups of clients with different...
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