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CRM (Customer Relationship Management) is to integrate business systems with the corporate culture to format the customer-centric business philosophy. CRM is designed for a new management mechanism to improve the relationship between companies and customers, which can be implemented in the travel agency marketing, service and technical support and customer-related areas so that customers always feel...
ERP (enterprise resources planning) is widely used to improve business performance. This paper explores how the factors associated with the Front-end ERP Implementation Process (FEIP) affect the implementation outcome. First, based on literature review, a preliminary framework with 12 hypotheses is developed. Then Grounded Theory is applied for a case study to further extract and verify the factors...
Innovation & creativity are the valuable intangible assets which play a vital role in the transformation of business & society. The emergence of globalization & increasing competition created a threat for the organizations to survive in market and innovation & differentiation became necessity to sustain economic development and competitiveness. Recessions and times of uncertainty present...
The fast development of manufacturing industry is greatly driving the Chinese economy. Meanwhile, a series of problems also come into sight, environmental problem has become the primary problem of the present manufacturing industry. The harmony between economic development and environmental protection will inevitably be considered by enterprises. Enterprises must pay more attention to environmental...
In order to explore effective ways to improve the performance and ensure the success of BPR, the paper puts forward a conceptual model and 4 hypotheses describing the relationship between corporate culture and BPR. Factor analysis, correlation analysis, multiple linear regression, canonical correlation analysis and one-way ANOVA are as well as the SPSS13.0 statistical software is used to test the...
In this paper, the BP neural network method and software related are used to evaluate the influence of corporate culture, in order to provide decision-making basis for business management. The evaluation on the running culture system of enterprises facilitates managers to adjust strategies and tactics and maintain the effectiveness of the cultural development. In this paper, an evaluation system on...
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