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With the increasing of the information on Internet, more and more electronic data are appearing. Then, how should we immidiately discover useful knowledge and improve the utilization rate of information without being confused in the sea of information? Data mining come up with a new way of dealing with such problem. This paper sets force web data mining sources in e-commerce, the flow process and...
With the development of the information technology, electronic-commerce is coming to us and information technology revolution has enormously changed our business model, especially huge influence on the interaction relations between the enterprises and the customers. The age of the information has produced new customer relation management (CRM) and CRM under the electronic-commerce environment is called...
Aiming at a supermarket data, and draws up the data mining system of basic applications, according to the market marketing idea, advanced data warehouse and data mining tool SQL Server2005 and front-end development tool for developing platform, Excell designed supermarket data mining system framework.
In association rule mining, utility has recently been regarded as a practical measure for a rule's usefulness in that it can reflect the actual amount of output achieved by applying each rule. Even the same rule may have different utilities depending on how well the rule fits a specific business purpose. However, most recent studies have tried to apply a uniform standard to assessing rules disregarding...
In the framework of personalization or micromarketing of services, an effective strategy is to examine customers or items of a specific category. This paper describes an actual service support system using discovery of category-based customer behavior knowledge. The method is realized by modeling a customers' purchase behavior with some purchase situations or conditions using massive point of sales...
Customer Lifetime Value (CLV) is a problem in urgent need of recognization by telecom operators at present. The existing researches generally consider CLV as the operators' discounted value of the full value from customers, and the computational methods are listed at the conceptual level. Besides reviewing and analyzing these concepts, the thesis put forward the opinion that since measuring methods...
In electronic commerce, the main usage of data mining is to discover the trend of business development and make the right decisions. This paper elaborates the role of data mining in electronic commerce, summarizes data mining methods in the current electronic commerce and then classifies the data objects in electronic commerce. It provides references for the development and application of practical...
With the transition of the consumption conception, supermarkets, as the retailing terminal, has invested a lot on the construction and application of Information technology, such as bar code, RFID, POS, database technology, etc. Although increasing trade information is kept in record, the percentage of utilization is not satisfactory. Regarding this, a new analyzing technology-Data Mining, is used...
This article mainly introduces the design and implementation of DSS in business enterprise management. Focus on the management system and its function modules of DSS on commerce.
In order to make a marketing campaign effective, the business must analyze the spending behavior of his customers and know the best promotional time period. However, extracting these data manually is a time consuming and an inefficient task. Thanks to the current internet and wireless technologies together with existing data mining tools, our system is able to automate the data mining process efficiently...
The main purpose of this paper is to study the process of Web mining techniques and its application in e-commerce applications. This paper using the methods that introducing the concept of Web mining, and describing the process of Web data mining in detail: source data collection, data pre-processing, pattern discovery and pattern analysis, using a detailed case of Web mining application in e-commerce:...
On Line Analysis Processing (OLAP) is a common solution that modern enterprises use to generate, monitor, share, and administrate their analysis reports. When daily, weekly, and/or monthly reports are generated or published by the OLAP operators, the report readers can only rely on their smart eyes to find out hidden rules, similar reports, or trend inside the potentially huge amount of reports. Data...
On Line Analysis Processing (OLAP) is a common solution that modern enterprises use to generate, monitor, share, and administrate their analysis reports. When daily, weekly, and/or monthly reports are generated or published by the OLAP operators, the report readers can only rely on their smart eyes to find out hidden rules, similar reports, or trend inside the potentially huge amount of reports. Data...
In the paper, we discussed the characteristics of data mining on association rules for multi-dimension data. Then through the multi-dimension data attributes analysis and OLAP operations, we integrate the OLAP and data mining based on their advantages to one method which is called On-Line Analysis Mining (OLAM). Based on OLAM, an algorithm for multi-dimension data on association rules has been reformed...
With the supplier data of supermarket, the business intelligence system was developed. The paper made use of data guiding into and guiding out service tool of Microsoft SQL Server 2005 as ETL tool. A mass of data needed for analyzing and decisionmaking were separated from affair database by taking out, transition, cleanout, loading. The data warehouse facing supplier theme was established by Microsoft...
Analyzed the development and changes of product and design in immaterial society, pointed out that brand had become one of the important parts of product's immaterial intensions, and brand building shouldn't be limited in sales department, on the contrary it should be put into the whole product development process. Only with efficient design and design management, can brand building succeed. Along...
A method for improving a visualized preference transition network by screening nodes in the network, where a node represents a product item, is described. The original preference transition network was developed not only for visualizing customer movements/trends in selecting items but also for finding the features of items. However, understanding such movements/trends and features is difficult when...
The proliferation of mobile phones across the world, to people of all statures, has provided platform to bring computing resources to the masses. In this paper we present three mobile phone applications designed to aid the businesses and people of informal economies in developing countries. The goal of the applications is to assist in the growth of the economy through financial education and awareness...
In this paper the author addresses the following questions: 1) How to handle channels and channel conflicts? 2) How can telcos leverage the stickiness that retailers are so good at, aka the IKEA-effect? 3) How do I start realizing the IKEA-effect?
Given the inadequate understanding of the consumer's role in channel power theory, the authors propose the influence of consumers' purchase behaviors on the power structure in the manufacturer-retailer relationship. Specifically, the brand loyalty and store loyalty of consumers have direct influence on the power structure.
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