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Strategic management is a core course for business administration and related specialties and hence has got immense attention of many universities' management schools. Integrating authors' teaching practice of the course, the paper discusses the course construction objectives and teaching innovation measures that have already been taken, introduces practices of double language teaching, case method...
Analyzed the development and changes of product and design in immaterial society, pointed out that brand had become one of the important parts of product's immaterial intensions, and brand building shouldn't be limited in sales department, on the contrary it should be put into the whole product development process. Only with efficient design and design management, can brand building succeed. Along...
Ubiquitous computing and networking have been fertile grounds for innovation while presenting the challenge of realizing a superior user experience and a viable business model. Unassumingly exploring both the difficult task of innovation and the user experience design, this short contribution will briefly document the emergent trend of combining science and engineering with fields of studies that...
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