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Redbaby, established in 2004, was devoted to provide consumers with a convenient way of shopping and quality products with low prices via catalog selling and e-commerce website. The products for sale have extended from one category to nine categories that could entirely meet the requirement of family shopping. Redbaby has transferred itself from a traditional baby-care products seller to a shopping...
As the undergraduate are the prosperous consumers in future, their consumption behaviours are important for the success of the online retailers. Recently the B2C and C2C of e-commerce has brought great benefits to the consumer and merchant. According to the theory of reasoned action(TRA) developed by Martin Fishbein and the theory of planned behavior (TPB) proposed by Icek Ajzen, a widely survey are...
Online auctions have promoted e-commerce development. Generally, B2C or C2C e-commerce auctions types often adopt normal auction Multi-attribute auction as a widely researched domain and integration of multi-attribute decision-making methods with auction theory has been studied in various research settings. Multi-attribute Online Auction decision-making needs comprehensive consideration and decision-making...
The convenience brought by the online store is more than a physical store, but the development of China's Internet store is also in its infancy, at present, there are a number of related thesis for the network which study the trust, but the result observed in the research is related to most of the trust before buying and e-commerce environment of trust, Therefore, the primary focus of this study is...
Online store is convenient than a physical store, but the development of China's Internet store also in its infancy. Many literatures for the network study the trust, however, most of them studied before buying and e-commerce environment. My study hopes to buy a whole online store for the flow-way trust the focus of the theoretical study to explore the impact of today's trust. The trust put forward...
This paper presents a novel and comprehensive reputation metric designed for the distributed reputation system for the Business-to-Consumer (B2C) E-commerce applications. The algorithm offers a comprehensive approach as it considers a number of the parameters that have a bearing on trust and reputation such as age of ratings, transaction value, credibility of referees, as well as number of malicious...
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