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Since 1995, Amazon was established as a Website, B2C mode of e-commerce has gone through ups and downs for 14 years. However, B2C e-commerce of China started late and showed a pattern of torn apart by rival principalities. In recent years, as represented by 360buy Jingdong Mall, B2C e-commerce market experiences a "blowout". Their successes bring a shock to the Chinese e-commerce again....
It is important to analyze the influence factors of customer values in order to provide a guideline of successful B2C. The purpose of this paper is to build up the evaluation factors of customer value and answer the following questions. First, what are key components of customer value in B2C companies? Second, what is the most important evaluation factor in current service level of customer value?...
Along with the development of information technology, as well as the commercial activities electronization and the cross-domain communication in the whole world have played more and more important role in the course of the E-commerce development nowadays. Whether society credit mechanism can let consumer relievedly enjoy and purchase the things on the net, and enjoy the reasonable after-sales service,...
Over the years, several market mechanisms have sprung in electronic market space to tap new value creation opportunities. E-commerce B2B models are witnessing a move towards agent based newer market structures such as facility to conduct online forward and reverse auctions. Consequently, there is a greater need for an organization to know how to benefit from an electronic market place offering multiple...
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