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Problematyka zaufania jest coraz częściej podejmowanym tematem w ostatnich latach, zarówno w dyskusjach naukowych, jak i przestrzeni społecznej. Niewątpliwie przyczynił się do tego kryzys ekonomiczny, którego przyczyn upatruje się m.in. w podważeniu lub/i nadużyciu zaufania obywateli do instytucji finansowych czy państwowych. Znaczenie tego zasobu przywoływane jest coraz częściej nie tylko w kontekście...
It is important to analyze the influence factors of customer values in order to provide a guideline of successful B2C. The purpose of this paper is to build up the evaluation factors of customer value and answer the following questions. First, what are key components of customer value in B2C companies? Second, what is the most important evaluation factor in current service level of customer value?...
Lack of consumers' trust is one of the most frequent cited reasons for consumers not to purchase from Internet shops. In the e-commerce context, based on the trustee, trust can be categorized to macro-level and micro-level. The macro-level trust provides the threshold for customers to enter e-markets. In China, the most important thing is whether or not consumers trust e-commerce environment. Hence,...
With the development of computer technology and network communications technology, e-commerce has a rapid development on a global scale. B2C e-commerce as a new shopping channel, because it has characteristics of providing sufficient information, breaking time and space boundaries, low-cost and real time, has rapid development. As a channel for transactions, B2C e-commerce also needs to be supported...
According to the flexibility and predictive features of Markov chain model and the analysis of customers' historical behavior of RFM (recency, frequency, monetary), this paper employs these two models into the customer value prediction in B2C context. By refining the conventional RFM model, the prediction of the customer's value becomes more precise. Such method helps to make effective customer marketing...
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