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B2B e-commerce in Beijing as the capital of China developed quickly and ran above average level in the country. The features is particular, such as the rapid development of B2B e-commerce, ranks first of B2B and outsourcing service in small trade, the 6 categories service platform formatted of B2B. And B2B e-commerce has become a mainstay of Beijing. It has obvious development advantages and huge...
B2B e-commerce model is the principal part of the e-commerce market in China. There is great significance in exploring on it. By investigating on the main types of B2B e-commerce model, the profit model of the third-party B2B e-commerce platforms was analyzed. Five suggestions about the innovation and development of the third-party B2B e-commerce in the near future were proposed lastly, such as Transfer...
Our current understanding of NPD processes among Chinese firms is limited. Early evidence suggests that the drivers of new product success in the PRC might be different to those in the West. Much of the more recent (Western) literature implicitly identifies the importance of both driving-market and market-driven approaches to NPD success, although what this translates into in practice is less clear...
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