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Mobile services become more pervasive and complex, customer experience is becoming a key competitive differentiator. Given that intense rivalry in the mobile telecommunication service industry, customer experience and customer satisfaction have become a vital concern for the mobile service providers. However, determinants of behavioural intention such as customer experience and customer satisfaction...
The future for on-demand services (ODS) such as Uber and Grab Car may seem promising but the fact remains that ODS has yet to reach critical mass acceptance among consumers. Hence, this study aims to identify the main determinants of on-demand services adoption and the intention to recommend this technology. Two established theories; the Extended Unified Theory of Acceptance and Use of Technology...
Customer segmentation provides an effective and efficient way to obtain insights into customer characteristics and behavioral preferences. To enhance customer relationship management and focus on a dynamically changing marketplace, the authors built a two-layer clustering model for mobile telecom customer analysis. The first layer identifies the cluster by domain in accordance with the contribution...
Due to drastic growth of mobile customers in recent days, mobile business has brought a paradigm shift and expanded its application areas with mass production of various mobile business fields. Consequently, diverse attempts are being made in order to analyze the mobile business for its successful performance. In this work, we propose performance metrics to measure the performance of mobile business...
With the emergence of internet-based service providers, known as Over-the-top (OTT), the business landscape has changed massively, hence the current traditional service provider's business models are transforming. The question treated in this paper is: “What are the emerging or revised revenue models that an operator must adopt to deal with OTT service providers in Sub-Saharan Africa?” Utilization...
This study applied relationship life cycle concept and separated two stages including relationship development and relationship maintenance to derivate influence factors in each stage based on relative literature for relationship development. This study proposed a model which called “Relationship Hierarchy Structural Fuzzy ANP Model”, and apply this model to investigate and compare interaction, influence,...
In this research, we have studied how each IT mobile service platform characteristic affected subjective norm, attitude towards purchasing, perceived behavioral control, and other intentions for purchasing. This research carries out an analysis of the consumers who accommodate innovative technology through characteristics of next-generation mobile communication technology by applying the Theory of...
Modularization is a systematic decomposition and integration process, which is widely applied in service industry in recent years. On the basis of the definition of the modularization, this paper analyzed and summarized its basic positioning, classification, advantages and limitations, and also discussed the modular design of the telecommunications service products respectively from the service level,...
Customer demand cluster analysis is an important basis of customer classification in management decision. With the development of structural models on customer's demands, the application of traditional cluster method based on demand characteristic vector is limited. In this paper, according to customer demand logic, we drew lessons from "Concept Graph" to define the formal structure of demand...
Mobile internet music services is an important direction for telecom operators' business development. This paper describes the business model of mobile internet music services in detail by adopting e3-value method, which defines how economic value is created, exchanged and consumed within a network of actors. In this paper, we define, derive and analyze multi-enterprise relationships, and we re-position...
Considering the features of the high dynamic mobile commerce environment, a business strategy model is proposed in the view of mobile networks operators (MNO). The article analyzes the development strategy of mobile commerce from three aspects, the interaction relationship between China's MNOs and the environment, the competition and cooperation with other roles of the industry chain, and the inherent...
This article focuses on the current scale of the growing mobile music industry of China. By analyzing the roles of content providers (CP), service provider (SP) and mobile operator (OP) in the entire music industry chain, we can sum up the profit model. In addition, we try to discovery the prospects for the music industry and sustainable development.
Brand image refers to the set of associations linked to the brand that consumers hold in memory, which is the key driver of brand equity, Because of its complexity, multi-dimensional and situational feature as yet there is no system and model in conformity for the construction of brand image. By now most of the research about brand association focused on consumer goods, while ignored the industry...
This paper investigates how the concepts of value network analysis and control points can be used as a valid methodology to identify profitable business models for the mobile telecoms industry. The paper's focus of analysis is on application platforms that result from the generative system that is the mobile Internet combined with mobile devices, further enhanced by advanced user interaction modalities...
The rapid development of mobile e-commerce will definitely bring about the prosperity of mobile payment market. As to this emerging market, it is wise for mobile operators to give a response quickly and timely and work out their own competitive strategies. The development path of mobile payment services should draw on the experience of third party payment and transform mobile wallet into a third party...
Because of inadequate study of customer behavior, it is difficult to develop targeted marketing strategies and business models, which also blocks its global development. And this lack of market perception has already become the barrier of its global development. Given the above situation, this article adopts Structural Equation Model to explore how to improve the competitiveness of 3G M-commerce market...
Recently, concerns have been raised regarding to the trustworthiness of software systems which are used in many critical business applications. Based on the general survey and users feedbacks there are several unexpected errors arise during the processing of software system. Therefore, the systems that suppose to give business entities a sufficient service has lead to the devastating failures. In...
The value added process of mobile commerce value chain is studied. Technical aspect of mobile commerce has matured, however, development of any industry needs a stable and sustainable benefit pattern, thus the research of value chain could find and enforce the mobile value chain increment, besides pushing the industry forward. First, the activities of different stages in the mobile commerce are analyzed...
At the crossroads of the rapid developing mobile communications industry, mobile operators are sensitive to seize the trend of transformation in order to achieve its long-term sustainable development. The transformation of mobile operators calls for its own suitable business models. This paper begins by defining mobile operators' business model. Then, based on the relationship between business model...
This paper analyzed the basic model for the e-payment industry with the agent under the guidance of Two-sided Market, and introduced the 2-stage game of adoption strategies for both the Platform and the Buyer. Then the authors made a deep through case study for three dimensions: speed improving, convenience improving and safety improving, mainly based on the functions of the agents in e-payment application...
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