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This study explored buyer loyalty formation mechanism and proposed a buyer loyalty conceptual model in the setting of B2B e-marketplaces. Then a questionnaire was constructed and data was collected from 649 buyers of a Chinese B2B e-marketplace in 114 countries all over the world. Structural equation modeling technique was applied to validate hypothetical model. Finally, the results indicated that...
In order to examine whether DeLone and McLean information system (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumerpsilas perception perspective. Considering Chinese consumerpsilas risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and structure equation modeling (SEM)...
Based on the researches of the perceived risks in the Web, we construct a model to deal with the perception how to influence customers to buy in the field of C2C . Then, get 192 effective questionnaires through Internet survey. It is proved store risk, product risk, and delivery risk are 3 dimensions of C2C consumers' risk perception. The effects of product risk influence consumers' purchasing intention...
This paper investigates the factors that affect consumer's online purchase intention. Proposed the research model and hypothesis. The proposed model was empirically tested using data collected from a survey of online consumer in Shanghai. Empirical data from structural equation model analysis reflects perceived ease of use positively affects perceived usefulness. Perceived usefulness, compatibility...
Trust is a fundamental concern in large-scale open distributed systems such as multi-agent systems. It lies at the core of all interactions between the entities that have to operate in such uncertain and constantly changing environments. In this paper, an approach is developed for the evaluation of trust using fuzzy reasoning. The approach takes different trust sources into account, thereby minimizing...
This study based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (dasiaperceived credibilitypsila) and two resource-related constructs (dasiaperceived self-efficacypsila and dasiaperceived costpsila) into the TAM to analyzing adoption behavior of mobile commerce (MC). The proposed model was empirically...
This paper estimated a model of inexperienced consumers' window shopping behavior in China context. An empirical study was conducted in China to test the model. The results indicate that many Chinese inexperienced consumers only do window shopping, at least partly, because they perceived high transaction cost during e-shopping which induce them to stop more involving. Moreover, we found that trust...
Finding how service recovery impact the customer loyalty is of great significance for e-commerce service enterprises. This empirical study uses factor analysis and structural equation model to establish a model explaining the relationship between online service recovery and customer loyalty. Data analyses prove that service recovery is consist of five dimensions: explanation, communication, policy,...
A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found that the proposed model was valid in explaining...
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