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The study addresses the importance of a higher education institution’s marketing management and brand and prestige building in relation to its applicants. The research employs a wide range of secondary data sources from around the world while mainly consisting of a case study conducted in the form of a survey. The objective is to determine homogenous groups of applicants based on how they perceive...
In the Czech Republic, a new act reforming social services has been adopted, that by means of the National Quality Standards (NQS) is radically changing the position of the social service users. In this paper, the authors discuss impact of the NQS active user imperative on the primary process. They have extracted relevant data from the three consecutive case studies of the shelter facilities and focused...
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