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Adoption of Corporate Social Responsibility (CSR) by enterprises has become a norm. CSR has achieved great traction in its endeavor to do social good for the society at large. Though the main purpose of existence of business is to maximize shareholder's wealth, CSR provides an opportunity for enterprises to leverage upon the existing technological advances in the creation of a better society. However,...
Considering the features of the high dynamic mobile commerce environment, a business strategy model is proposed in the view of mobile networks operators (MNO). The article analyzes the development strategy of mobile commerce from three aspects, the interaction relationship between China's MNOs and the environment, the competition and cooperation with other roles of the industry chain, and the inherent...
In order to achieve a clear purpose of value chain model, we sort out a number of factors, such as its participants, structure and mechanism, which influence mobile e-commerce value chain. This study applies and extends the value chain theory of Porter, and reconstructs it into two parts, the basic value chain (the value chain to achieve the conditions of mobile commerce) and supporting value chain...
With the development of 3G, the trend of tri-networks integration and the diversification of customers' needs, the traditional linear value chain business model cannot meet the needs of users any more. So to rethink of business models of mobile commerce becomes a necessity. This paper firstly states the relevant concepts and then analyzes the business model based on value chain as well as its disadvantages...
In the mobile communications market, the homogeneity phenomenon of product's service appears. The paper combines the Technology Acceptance Model (TAM) and Switching Cost Theory to construct the Convert Selection Model about the mobile communication services for users, which mainly analyzed from five dimensions: perceived switching costs, differences in perceived usefulness, differences in perceived...
Mobile payment is an application of mobile commerce which facilitates mobile commerce transactions by providing the mobile customer with a convenient means to pay. The paper presents the results of an exploratory study, which develops a research framework of constructs and relationships derived from existing models, and applies in order to explore empirically mobile payment (mPayment) adoption. Data...
This paper investigates how the concepts of value network analysis and control points can be used as a valid methodology to identify profitable business models for the mobile telecoms industry. The paper's focus of analysis is on application platforms that result from the generative system that is the mobile Internet combined with mobile devices, further enhanced by advanced user interaction modalities...
In this paper, the existing M-commerce business models for China Mobile are analyzed by SWOT theory and the corresponding evaluation matrix is established. Then the three major factors impacting the development of M-commerce business models for China Mobile is extracted. Finally, the way to construct the effective business model of China Mobile is given.
Based on Technology Acceptance Model (TAM), this paper is the first one which research consumers' using intention of mobile reading. Multiple regression analysis is used to analyze effects to Chinese consumers' intention and attitudes on using mobile reading by perceived usefulness, perceived ease of use, perceived behavioral control, perceived entertainment, perceived payment and subjective norms...
In recent years, technology acceptance model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories...
At the crossroads of the rapid developing mobile communications industry, mobile operators are sensitive to seize the trend of transformation in order to achieve its long-term sustainable development. The transformation of mobile operators calls for its own suitable business models. This paper begins by defining mobile operators' business model. Then, based on the relationship between business model...
In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation...
This paper analyzes mobile business in the context of traditional business as a strategic tool to create a sustainable competitive advantage through the implementation of an effective mobile business model. Uncertainty, risk, and open competition among firms have risen dramatically, thus firms have more and more difficulties to acquire and sustain competitive advantages. Some models concerning this...
With the popularization of information technology, the development trend of internet is transferring from PC- Internet to Mobile-Internet. More and more enterprises adopt M-commerce business model to achieve competitive advantage. Based on the review of present business model theory, this article clarifies the concept of M-commerce as a kind of emerging business model, and analyses the advantage of...
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