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Gender differences in children’s toy interests and play behaviors are large and may lead to gender differentiation of physical, cognitive, and social development among children. In this Special Issue, we gather together cutting-edge research on the factors that affect gender differences in children’s toy interests, how subtle gender-related messages affect children’s performance and behaviors, and...
Gender differences in children’s toy interests are among the largest in the psychological literature. Parents are often the primary purchasers of children’s toys. In these studies, we investigated the factors that predict whether parents and prospective parents will purchase gender-typed toys for their children or future children. Prospective parents (Study 1, n = 238, 151 women, 87 men) and mothers...
The purpose of this study was to examine 1) the extent to which the gender marketing of toys on the Internet replicates findings of previous studies of the gendering of toys, and 2) the extent to which toys for “both boys and girls”, a previously overlooked category of toys, share characteristics, such as color and type of toy, with toys marketed for “boys only” or for “girls only”. The sample consisted...
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