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The motivation of this study is based on the potential strategies of industry are difficult to be found. Therefore, we propose the model to find the enterprise's strategy. The purpose is to obtain valuable concept and strategy early. The analysis data of this study are cell-phones which Taiwan in 2002. First, collect the specification of cell-phone into structural files through the principle of open...
It is important to analyze the influence factors of customer values in order to provide a guideline of successful B2C. The purpose of this paper is to build up the evaluation factors of customer value and answer the following questions. First, what are key components of customer value in B2C companies? Second, what is the most important evaluation factor in current service level of customer value?...
The paper prompts further investigation of the relationship between brand trust and three trustworthiness indicators (i.e., perceived benevolence, perceived competence and perceived integrity). Moreover, it finds that customer relationship orientation has a moderating effect on the association between brand trust and some indicators (i.e., perceived benevolence and perceived integrity).
This study explores the cause-and-effect between customer-based E-tail brand equity and web-market outcomes, and it is found that customer-based E-tail brand equity is the antecedent of web-market outcomes. Based on literature review and in-depth interviews, a research mode was developed. The model that can be used to evaluate native E-tail brand equity from both customerspsila perspective and market...
Appraises on customerpsilas cooperation system result often needs to observe many operating indexes. In fact, the most difficult point of customerpsilas cooperation result computation and the appraisal is the multi-objective of customerpsilas cooperation system. Regarding the kind of multivariable space point, itpsilas very difficult to compare its fit and unfit quality directly. Therefore, this paper,...
Investigating inter-organizational cooperation from the perspectives of both partners is important especially when there are interdependencies between the channel partners. The study attempts to accommodate the perspectives of both partners involved in a buyer-supplier relationship and if differences exist between these perspectives, then to understand why these differences exist. The data for this...
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