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The navigation metaphor for cybersecurity merges security architecture models and security economics. By identifying the most efficient routes for gaining access to assets from an attacker's viewpoint, an organization can optimize its defenses along these routes. The well-understood concept of navigation makes it easier to motivate and explain security investment to a wide audience, encouraging strategic...
A major problem facing the full deployment of business-to-consumer (B2C) electronic commerce (e-commerce) is the development of trust on the side of the consumer, particularly in developing countries. Differing characteristics of local environments and their cultures have created a significant level of variation in the acceptance and trust to e-commerce and e-transactions. Exploring influencing factors...
This paper discusses the necessity of the construction of auto parts trading platform based on buyer members from the perspective of theory and practical needs, and builds a B2B auto parts services trading platform based on buyer members on this basis, and breaks through the B2B e-commerce model that always centers on the sellers in auto parts market. At the same time, the platform provides the function...
Trust plays an important role in the development, implementation and operation of e-commerce systems. This paper Analyzes the current research of e-commerce trust model and research method, proposes a formal model of e-commerce trust management based on reputation, disccusses the various issues involved and their solution ideas, which gives a good foundation for further research.
E-commerce provides both opportunities and risks to SMEs. The objective of this study is to identify the state of use of e-commerce and the factors that influence the level to which SMEs use e-commerce. A research model is postulated that contains eight potential independent variables and hypotheses under three broad categories - technological, organizational and environmental characteristics. The...
In Internet-based e-commerce, the transaction entities' trust levels provided by e-commerce platform can be viewed as a key indicator for users selecting transaction partners. The trust of transaction entities objectively and comprehensively represents the integrated influence of various trust attributes. Aiming at uncertainty and ambiguity of trust in e-commerce, the concept of membership degree...
Trust has been viewed through diverse disciplinary lenses like economic, social, psychology, organizational and technology. Researchers approached this topic from a disciplinary perspective. This leads to disjointed and contradictory research. Moreover, researchers have introduced many trust models in order to explain the factors that persuade consumers to trust electronic commerce (EC). However,...
As a result of the dot-com collapse and the slowdown in the economy, the flood of venture capital dollars for e-commerce has evaporated. E-commerce companies have been enforced to review their core competence. E-commerce Website core competence (EWCC) has been touted to be a critical component that can assist a company in its strategies to become successful. This study proposes a model for evaluating...
The global market for information security services nearly tripled in 2007, up from about $6.7 billion in 2000, according to International Data Corporation.This trend that focuses on information security stresses the translation of strategic business objectives and models into an information systems architecture that combines data process, workflow, financial and simulation models. E-commerce security...
Extensive personal information is gathered explicitly or implicitly when a customer interacts with a firm. Significant risks are associated with handling such personal information. Providing protection may reduce risk of misuse or loss of private information, but it imposes some costs on the firm and its customers. Risk is associated with improper handling of sensitive customer information. Profits...
To solve security problems of E-commerce system, this paper proposed a new trust model APR which is based on anticipative perceived risk. The concept of perceived risk was introduced into APR, many kinds of trust factor were taken to calculate the trust value among nodes, and an origination method was provided to integrate direct trust and recommendation trust. Comparing with other trust models, APR...
There are uncertain, dynamic and subjective features about trust relation in realistic network society, how to accurately depict and compute the trust values is a challenging issue in trust computing. Integrating with practical e-commerce application, this paper introduces a novel multi-dimension trusting model based on Markov chain mechanism consisting of evaluating, calculating, filtrating, and...
Lack of trust is one of the most important factors slowing down the growth of B2C electronic commerce. When rules and customs are not sufficient, consumers rely on familiarity and reputation as primary mechanisms to reduce transaction uncertainty. This study validates the impacts of perceived familiarity and perceived reputation on consumer trust in B2C electronic commerce. A research model is proposed...
Peer-to-Peer (P2P) electronic commerce greatly enhances the convenience and flexibility of e-business, but it also aggravates the risk and security threatening business activity. In order to prevent the vulnerable peers from involving in transaction and solve the trust problem of no-history record peers, this paper proposes a new trust model of P2P e-commerce, which is based on voting agreement. It...
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