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In the e-commerce transaction process, varieties of network fraud problems occurred frequently. A C2C service reputation evaluation model under Cloud computing is Proposed. Firstly, the paper analyzes the four factors impact reputation evaluation under the cloud computing environment, and analysis the weights of each factor quantitatively. Secondly, a method to calculate the long-time reputation,...
Electronic Commerce has offered a convenient way for people to go shopping on the Internet. However, it is difficult for Internet customers to select a valuable item from the great number of various products available on line. When we use a keyword and search in a EC website, the ranking algorithm of products is usually based on statistics or simply the shop manager's preference, which does not fully...
For the vague nature of trust and reputation, the traditional reputation modelings used the classic probability or fuzzy sets to describe and measure the degree of trust. The theoretic foundation of these models is subject logic or fuzzy logic. But in some practical applications, the usage of simple probability model led trust's subjectivity and uncertainty to randomness. For the fuzzy logic, the...
With the increasing development of e-commerce application, e-commerce system security is facing the heavy challenge. To solve the purpose of intensifying the behavior trustworthiness and controllability of e-commerce system, we focus on building the trustworthy model between e-commerce system and user behaviors and strengthening the manageability of e-commerce systems. This paper by setting up the...
With the rapid development of information technology and network technology, especially the popularization of enterprise e-commerce platform, reverse logistics system has become more and more mature. This article compares three models of reverse logistics and analyses the causes of the reverse logistics, then we propose recommendations for model selection of reverse logistics according to the characteristics...
With the penetration of electronic commerce, centralized electronic purchasing will be a kind of efficient tool for Group Co. to reduce cost of purchasing and improve its competency. Advantages and disadvantages of electronic centralized procurement was analysed. Based on the feasibility analysis of the implementation of electronic centralized-decentralized procurement in Handan, Hebei Transportation...
Since e-commerce always suffers from the uncertainty, cheats and attacks, concepts of trust and risk are introduced into e-business. Several models or frameworks to deal with uncertainty and threats have been proposed, but the system cannot adjust policies appropriately to the changing strategies by malicious attackers in time. Existing frameworks that contain game theory are not very applicable to...
Recently, electronic business has grown more vigorously in our international trade field; different kinds of electronic business emerge in an endless stream, especially the electronic business web site for forestry products. However, with the specificity of forestry product and its trade, the electronic business of forestry products has not promoted nowadays. Firstly, this article introduced the connotation...
Matchmaking in e-marketplaces is challenging partially because of the multifaceted nature of participants' expectations and interests which makes the modelling of participants' profiles difficult. We formalize a profile as a set of constraints, each consisting of an attribute, a set of values, the constraint flexibility and its priority. We analysed several Knowledge Representation models (KRM) used...
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