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This chapter contains sections titled:
Inception of the Idea
Markets, Market Research, and Marketing (Analysis of Development Potential)
Concepts That Define Marketing (and Markets)
Using Market Studies and Preparing for Marketability Studies
Sources of and Methods for Gathering Information Flaws of a Study
Validate the Data and the Importance of Revisions and Updates
Social harmony and equitable development are fundamentals of stable development of the society. As an important policy instrument of macro-regulation of the government, public expenditures embody the function scope of the government and thus play a great role in promoting social equity. In this paper, Gini coefficient and rural-urban income disparity are chosen as the indicators to measure social...
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