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The article deals with the issue of the links between technological and marketing innovations. The theoretical part of the paper presents defi nitions and key features of marketing innovations, as well as it indicates the potential cause-effect relations between decisions to introduce process and product innovations and the implementation of new methods in marketing mix. The empirical part of the...
Learning curve research indicates that productivity in manufacturing increases and unit costs decrease with cumulative firm experience. Unlike these routine production processes, the inputs used and the outputs produced vary from one innovation to the next. Given this, it may be expected that a learning curve would not characterize firm innovation activities. This research shows that a learning curve...
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