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The strategic operational decision solutions will affect the enterprise's development on the long run. This research analyzes the evaluation of manufacturing enterprises' decision solutions from strategic aspect. The strategic decision solution's making is mainly based on the goal of competency enhancement. Different competitive strategy combination will bring different profit for the enterprise,...
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, using a dataset of 150 U.S. banking firms. The results show that: (1) CRM resources improve firm performance mainly through creating strategic benefits (e.g. increased customer retention, improved product and service), although...
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