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This empirical study explores the structure of customer individual innovation behavior (CIIB) of Chinese service industry. According to the theory of individual innovation behavior(IIB) and the specific characteristics of customer involved in service innovation, we develop the CIIB scale. Exploratory factor analysis (EFA) of data from a sample of 242 customers shows that CIIB has there dimensions:...
More and more manufacturing enterprise goes into global competition. It is important to make right strategies for competitive position. Service, as one of the competitive priorities, has attracted more attention. However, not every enterprise can get competitive advantage by using service strategy. This research will aim at evaluating "the Importance of Service Competitive Priority (ISCP)"...
Price and timely delivery are two important factors for success of service providers in today's competitive markets, and many service companies are offering time guarantees as a marketing weapon to attract customers in a time-sensitive market. In this paper, considering customer waiting time cost, a service guaranteed delivery time model is presented. In the model, the mean demand rate is a function...
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