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Research has long emphasized the importance of the development of new products for global markets. However, despite the increasing interest of firms in developing such products, we do not know empirically how such development impacts the performance of new product development (NPD) programs. Addressing this research gap in the literature, this study proposes and tests a series of hypotheses about...
IEEE Micro's reviewer discusses Invisible Engines: How Software Platforms Drive Innovation and Transform Industries, by David S. Evans, Andrei Hagiu, and Richard Schmalensee; and Making Globalization Work, by Joseph E. Stiglitz.
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