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Celem rozważań jest określenie siły i kierunku oddziaływania różnych czynników na postawy prosumenckie polskiej młodzieży. Dokonano identyfikacji wpływu czynników sprzyjających ujawnieniu się prosumpcji czerpiącej (przejawiającej się w korzystaniu z zasobów i wiedzy innych osób) oraz obdarzającej (polegającej na dzieleniu się swoimi zasobami i wiedzą). Podstawą źródłową opracowania były wyniki badań...
The main aim of the article is to identify ways of using crowdsourcing by young Poles. Therefore, attempts were made to show the essence of the analysed marketing concept as well as its applicability. The first part of the paper presents the concept of prosumption and its forms. In particular, the notion of crowdsourcing is particularly focused on. The article is a kind of presentation of the author’s...
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