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Considering that very few studies have actually addressed the aspect of trust with all the three categories of trustee i.e. the retail banks, the mobile telecommunication provider and the mobile telephone in one single study, this study attempts to address this gap. In addition the study also seeks to investigate the impact of mobile banking utilization on satisfaction and loyalty. Adopting a survey...
The focus to date has been in the psychological contract between employer and employee. Based on the organizational behavior studies, this paper translates this theory to marketing relationships and develops a theoretical model involving psychological contract, customer trust, customer commitment, and customer loyalty, i.e., the relationship marketing mechanism based upon psychological contract. This...
Marketing channel as the downstream end of a supply chain assumes a prominent role for delivering company's offerings to customers, meeting their demands, and creating cash flow for company. To ensure better customer relationship and secure more market power, retailing stores make efforts to differentiate themselves by introducing private brand products in addition to existing national brands. Globalization...
Marketing channel as the downstream end of a supply chain plays a crucial role in generating cash flow and meeting the demands of customers. The extant body of literature postulates that antecedent-consequence links that customer perceived value and service quality foster customer loyalty, leading to long term profitability. Nowadays, given the proliferation of global hypermarket organizations and...
With the rapid development of mobile technology and userspsila wide adoption of mobile phones, mobile services have been a huge success in China. Even though the literature on the adoption of mobile services is quite extensive, few studies focus on customer satisfaction and loyalty in China. This study investigated the impact of perceived customer value, perceived service quality, and trust on customer...
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