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This paper considers a supplier-seller chain, in which the seller faces random quantity of strategic customers. Each customer chooses between the store brand of the seller and the national brand of the supplier according to his values to the two brands and the retail prices. The system is modeled as a Stackelburg game in which the supplier is the leader and the seller is the follower. The seller will...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.